The holograms were able to be placed onto a lightweight wristband, leading to the creation of the Power Balance band. In 2006, they stated that after much experimenting they discovered a way to burn the frequencies onto a mylar hologram using a computer program. The brothers sought to develop similar eastern medicine products for the sports industry. These minerals supposedly emit a frequency that boosts a personвЂ™s life force, or chi. Their father worked for a firm who sold pricey minerals and gems used in eastern medicine products, often referred to as Chinese medicine. Troy and Josh Rodarmel, inventors of Power Balance, grew up in Mission Viejo, California with parents who believed in non-traditional and holistic healing practices.

Since those times material scientists and engineers have developed stronger permanent magnets, enabling their widespread use in alternative medicine and performance enhancement products. Mesmer theorized that there was a natural energetic transfer that occurred between all animated and inanimate objects. Austrian physician Franz Mesmer expanded this in the 18th century with his theory on animal magnetism. In the 15th century, German physician Paracelsus believed that since naturally magnetized lodestones attract iron, they could attract diseases and help leach them from the body. Within the broader field of magnetic therapy products, this chapter will limit its scope to a case study on Power Balance and generalize its lesson to this performance enhancement accessory market. Despite their pseudoscientific claims, these bands have been proven to improve performance through the placebo effect. Through athlete and celebrity endorsements, performance enhancement bracelets, necklaces, and other accessories have been popularized in recent culture. The worldwide magnet therapy market is estimated at over $1 billion per year, with $300 million in the United States alone.

The first use of magnets in medicine dates back to the 15th century, with their use expanding in recent decades in alternative medicine and performance enhancement products. Increased blood flow is supposed to reduce pain, stress, and mitigate chronic symptoms. Magnetic therapy is a form of alternative medicine using static magnetic fields to increase circulation, blood flow, and oxygen in the body.

Life balance bracelets